Learn how to set up reply-to email addresses in your campaigns to ensure responses go to the right inbox and improve customer communication.

What is a Reply-To Address?

The Reply-To email address is where responses will be sent when recipients click "Reply" to your campaign. It can be different from the "From" address.

Why Use Reply-To?

  • Send from a no-reply address but receive replies elsewhere
  • Route responses to support or sales teams
  • Maintain brand consistency with sending address
  • Organize responses by campaign or department

Method 1: Set Reply-To in MoonMail

In MoonMail, setting a Reply-To address is simple:

  1. Create or edit your campaign
  2. Go to "From Settings"
  3. Enter your From Email (e.g., [email protected])
  4. Enter your Reply-To Email (e.g., [email protected])
  5. Save and continue with your campaign

When recipients reply, emails will go to the Reply-To address, not the From address.

Method 2: Set Reply-To via API

If you're using MoonMail's API, include the Reply-To in your request:

POST /campaigns
{
  "from": "[email protected]",
  "replyTo": "[email protected]",
  "subject": "Your Campaign Subject",
  "body": "Campaign content..."
}

Method 3: HTML Mailto Link in Email Body

Add a clickable "Reply" link directly in your email content:

<a href="mailto:[email protected]?subject=Re: Your Newsletter">
  Click here to reply
</a>

Advanced Mailto Parameters:

<a href="mailto:[email protected]?subject=Question&[email protected]&body=Hi, I have a question about...">
  Contact Us
</a>

Parameters you can use:

  • subject: Pre-fill the subject line
  • cc: Add CC recipients
  • bcc: Add BCC recipients
  • body: Pre-fill the email body

Best Practices

1. Use a Monitored Address

Ensure someone actively monitors the Reply-To address. Unread replies damage customer relationships.

2. Don't Use No-Reply Addresses

Avoid [email protected] as Reply-To. It frustrates customers and reduces engagement.

3. Match the Campaign Purpose

4. Test Before Sending

Always send a test email and verify the reply goes to the correct address.

5. Include Contact Information

Add contact details in your email footer as backup:

Questions? Reply to this email or contact us at [email protected]

Common Mistakes to Avoid

  • Using personal email as Reply-To: Can't scale as your list grows
  • No Reply-To set: Replies may go to wrong address or bounce
  • Unmonitored Reply-To: Customers get ignored
  • Too many Reply-To addresses: Confuses recipients

Setting Up Email Forwarding

If you want multiple people to receive replies:

  1. Create a dedicated email (e.g., [email protected])
  2. Set up email forwarding to multiple recipients
  3. Use this as your Reply-To address

Advanced: Dynamic Reply-To

In MoonMail, you can use personalization to set dynamic Reply-To addresses:

{
  "replyTo": "",
  "from": "[email protected]"
}

This sends replies to each recipient's dedicated account manager.

Tracking Replies

To track reply rates and responses:

  • Use email labels/filters in Gmail or Outlook
  • Integrate with CRM for automatic logging
  • Use email tracking tools
  • Create rules to organize by campaign

Conclusion

Setting a Reply-To address is essential for managing customer communications effectively. Whether you're using MoonMail's interface, API, or HTML mailto links, ensure replies are directed to the right team and actively monitored.

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